3 (Easy) Ways to Make Success Your Sweetheart
My husband has gotten into the habit of randomly shouting “Who’s got my money!?” around the house. Thankfully he hasn’t started doing it while we’re shopping at Trader Joe’s or playing with our kids at the park - yet.) And, while I haven’t embraced the motto with the same amount of enthusiasm as he has, I do like the underlying idea:
Success is imminent.
It’s not about if you’ll find the right people for your business - it’s when.
It’s not about the possibilities - it’s about the probabilities.
Of course, that’s only if you’re doing everything right. And, from one entrepreneur/business-owner to another, I can tell you that you’re not.
And it’s not because you’re not brilliant. (You are.)
Or because you’re not working hard enough. (You are.)
It’s because it’s really hard to get all of the right plates spinning at the right time.
I’ve been building websites, crafting copy, and growing businesses for nearly a decade now and I still am amazed at how frequently I fuck things up. Yes, I’ve gotten to the point where I expect these guffaws to happen (regularly) so that they bother me less, but it still doesn’t make it any less disappointing when you realize something you’ve worked on tirelessly is really no better than a piece of crap wrapped up with a bow.
Most recently, I’ve been looking at home pages, editing and rebuilding again and again to try to get everything just right. With websites on the brain, last week, while having a cup of coffee with a fellow mamapreneur friend who just dropped 3k on a new website design, I realized where so many of us go wrong:
We’re paying too much attention to how our websites look - not how they read.
While less sexy and far less dramatic than a total design overhaul, the copy you put on the homepage of your website can mean the difference between getting someone to click and losing their attention forever.
If you want to find out who has your money, then you need to keep their attention long enough to hold them upside down by the ankles and shake. (Or, you know, enter their email.)
Trouble is, when most people think of “grabbing attention” on a website, they think of an amazing graphic or a super cool color scheme. And, as visually pleasing as these things can be, they actually have nothing to do with your business. Sure, you might make a visitor say “Pretty website!”, but not much more will happen if you’re overlooking what you’re saying and how you’re saying.
Amping up your word wow-factor on your website is the #1 way to turn visitors into customers.
Here are three simple things you can do right now that have the potential to skyrocket your success…
- Is your offer super specific? Take a good long look at your home page. If visitors have to dig in order to find out exactly what it is you do, then you need to change what you’re saying and how you’re saying it. The best way to do this is to work on your homepage headline. Is there a better, more concise way to get your message across? (Bonus tip: If you can apply your headline to a wide range of businesses it means that it’s too vague. Make it more specific so that your audience knows they are in the right place!)
- What is your offer offering? A great offer makes your customer’s life better. If it’s not clear on your homepage how your product or service is improving an aspect of your customer’s life, then you’re shooting your success in the foot.
- Where is your CTA? Don’t make it difficult for someone to give you what you want. Whether you’re after money, emails, or phone calls, it’s important that your call-to-action is clearly stated and easy to find. (Think of it this way: Can you imagine how frustrated you’d be if you found what you wanted to buy in a store but then couldn’t find the cash register? Every second you wander around the store with that item in your hand is another second where you decide you actually don’t want/need it.)
Yes, the way your website looks and works 100% matters, but if the words on it aren’t also 100% spot on, then all you’ll have is a fancy website and a business that is nowhere near as successful as it could be.